Stories

As winter's beauty transitions into spring, February remains one of the most captivating and romantic months of the year. One more thing to fall in love with in February is the amethyst birthstone. The deep purple amethyst is a Brian...

Amethyst's extravagant violet color is what makes this gemstone so unique. The purple stone is actually from the most valuable variety of the Quartz mineral. Mild heat is often used to deepen the color's lavender hue, but if too much...