How much do I save buying Brian Gavin Blue?
People frequently ask me questions like "How much do I save buying a diamond from the Brian Gavin Blue collection" and the answer is not as simple as merely stating a percentage, because there are quite a few factors that contribute to the price of a diamond, and blue fluorescence is just one of those.
There is money to be saved by purchasing a diamond from the Brian Gavin Blue collection however, and it is because there is a discount applied throughout the diamond industry to diamonds which exhibit blue fluorescence.
Why is there a discount for blue fluorescence?
Interestingly enough, the discount applied to blue fluorescent diamonds has nothing to do with the visual effect of blue fluorescence upon a diamond. It is primarily due to the residual effect upon the market, created back in the 1970's when investment bankers in Asia insisted that parcels of diamonds purchased on behalf of their investors not contain diamonds with fluorescence.
The investment group was merely trying to distinguish their portfolio from other diamond investment portfolios which did not eliminate diamonds with blue fluorescence from their offerings.
The High Demand for Blue Fluorescent Diamonds:
The really funny thing is that prior to the diamond investment boom of the 1970’s diamonds with blue fluorescence were heavily sought after in the U.S. Market, to the extent that they actually demanded a premium.
Colorless diamonds which were in the D-E color range, which exhibited strong to very strong blue were actually referred to as “blue white diamonds” and were in such demand that it created a shortage of blue fluorescent diamonds.
What is the discount for diamonds with fluorescence?
There is a general discount which is applied to diamonds with fluorescence, however it is not a firm, set amount, it varies depending on a multitude of factors, such as the shape of the diamond, the carat weight, color, clarity, and overall cut quality.
Each diamond, quite literally, must be considered upon its individual merits and characteristics, but the diamonds from the Brian Gavin Blue Collection, will generally be slightly less expensive than a diamond with comparable characteristics that is found within the Brian Gavin Signature Collection which features diamonds which do not exhibit blue fluorescence.
How does fluorescence affect Visual Performance?
According to an in-depth study conducted by the Gemological Institute of America (GIA) fluorescence has no effect whatsoever in more than 98% of gem quality diamonds. In other words, less than 2% of gem quality diamonds are negatively impacted by the presence of fluorescence.
Brian Gavin personally oversees the selection for all of the diamonds in his Signature and Blue collections and evaluates them in a variety of lighting conditions, thus you can be confident that the fluorescence is not having a negative impact upon the visual performance of the diamond which you select.
Every diamond featured in our Signature and Blue collections, has been cut to proportions which are optimized to deliver maximum light return and superior sparkle factor. And each one has been graded by the American Gem Society Laboratory (AGSL) on their Proprietary Light Performance grading platform with an overall cut grade of AGS Ideal-0, which is the highest rating available, so you can rest assured that the sparkle factor is going to be incredible!
