Building a ring from imagination

Many ring buyers have turned to custom design to end up with the perfect piece of jewelry. The Brian Gavin team is dedicated to a step-by-step process that ensures an amazing final product. For a little more insight into the details, the diamond cutter himself - Brian Gavin - shared his process with the many fans and admirers of his work.

Image vs reality

When the Brian Gavin team approaches a custom design, they always keep in mind that an engagement ring is an emotional purchase. Many customers have an idea of what they want prior to their first consultation. However, putting that concept down on paper may show them a different image than what they had in mind.

"Like anything, the translation of what they want and what I think they want the gap that has to be bridged," Brian said.

To help do that, Brian usually has a couple of suggestions for his clients. Even if they don't fancy themselves talented drawers, he highly recommends sketching out an idea of what they want the ring to look like. He also recommends that clients bring in photos of other rings that inspired them. Between client drawings and photos and the team's input, a custom design that fits the ideal will be the final product.

Change of heart

Sometimes, the process of designing a ring may show the client that the original idea isn't actually what he or she wanted. When that happens, the Brian Gavin team works to find exactly what the dream ring looks like.

"What we're good at doing is highlighting the things that seem to excite . And so, in a way, it becomes a little bit more organic and things begin to materialize in a different manner," Brian said.

Even if a client walks away with a different design than he or she came in with, it's more than certain that the new, collaborative design is spot-on. Sometimes, a customer may come in with an idea that, architecturally speaking, cannot work. That is one example of when the Brian Gavin team uses their knowledge of what the client wants to develop a stunning ring.

"It's never a black and white process," Brian said.

Reminders

Encountering challenges in designing a ring may leave customers worn out, but the Brian Gavin team reminds them that custom design is a process. Eventually, the team will achieve what the client really wants.

Creating a ring requires a certain amount of labor that the client may not see. Elaborate designs require work that may be out of a customer's budget. Flexibility is important, whether it's a willingness to let go of a design element or the ability to change the budget.