Answer: Our Signature line of diamonds are designed and overseen by master cutter, Brian Gavin, and housed on premises, while our Select line of diamonds is made up of "virtual" stones hand-selected by Brian from trusted suppliers.
The more detailed explanation is as follows:
Brian Gavin Signature: For the discriminating buyer seeking the finest cut and polished diamonds available, Brian Gavin Signature diamonds go beyond the ideal diamond standard in terms of consistency, precision and cutting design to achieve the level of “super ideal” in visual balance and performance under any lighting condition. These signature diamonds are skillfully shaped to ideal mathematical proportions, using a complex formula in which every facet is placed at the precise angle to create the perfect balance between maximum brilliance (return of light to the eye) and the optimum scattering of light, or "fire" (this is the prism effect that separates white light into its spectral colors). Over the past 12 years, Gavin has produced more than 12,500 of these super ideal diamonds. Today they are prized and widely appreciated around the world for their outstanding beauty.
Brian Gavin Select: Brian also carefully analyzes and selects diamonds from a variety of local and international suppliers to offer to our customers. These select stones have been cut with excellent precision and come from “conflict free” areas of the world (areas where the local population isn’t exploited in the mining of the stones). Diamonds and jewelry that meet Brian’s strict “Select” quality standards exhibit outstanding cut, color and clarity, as demonstrated by their light performance. And, for the diamond buyer, they represent the optimum balance between performance and value.
For more information check out the bottom of our loose diamonds page
Also don't forget about our Lifetime Upgrade Policy offered on with our Brian Gavin Signature line of diamonds. Simply apply the original purchase price (less shipping) of your Brian Gavin Signature diamond towards your upgrade to another Signature stone and pay the difference. It's that simple! ALL upgrades need to include an upgrade in two of the three following categories – size, color and/or clarity, additional charges my apply at time of upgrade. Contact us now< to learn more about our Signature and Select loose diamonds online.