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Tips for online jewelry buying

Tips for online jewelry buying

Younger generations of Americans hold the fine jewelry market in their hands. According to a report by Equity Communications, 85 percent of fine jewelry purchases are bridal related. Young couples getting married buy the most jewelry. Of course, where they buy it matters. The report identified online vendors as a "formidable and less costly channel" for purchasing pieces. If you're about to get married and plan on purchasing rings and other jewelry, you can use this to your advantage.

The right site

Guarantee that your jewelry purchase will live up to your expectations by finding the right vendor. They should sell ethical jewelry and prescribe to the Kimberley Process. Fortunately, the Brian Gavin team not only buys KP​-certified gems, they also comply with the standards of the World Diamond Council System of Warranties. The jewelry you buy to accessorize your wedding will be ethical and beautiful.

Ideal lighting

Jewelry stores enhance the look of their gems by providing customers with ideal lighting situations. There is illumination from every direction so that no matter at what angle you hold the gem, it will shimmer. However, you can really tell the quality of the diamond cut if you view it in less than perfect light. For example, a gem that still sparkles on an overcast day or in dim light has been cut well. It's difficult to assess this quality both in stores and online. Show rooms have perfect lighting, whereas online you cannot look at the gem. When purchasing your diamond online, look to its grades to asses what you'll be getting.

Diamond grading

Diamonds are graded partially so that consumers know what they are paying for. You are most likely not an expert in diamonds, so you may not know how to spot the high quality from the poor. However, having a basic understanding of the grading system will allow you to make the best purchase for your budget.

Diamonds are graded using the four Cs: cut, clarity, color and carat weight. The last three are decided in nature as they are formed. The first is controlled by the cutter. The American Gem Society grants diamonds one of ten numbers and one of six labels to each diamond cut it assesses. A zero, along with a rating of "Ideal," is the best possible grade.

The Brian Gavin team's signature hearts and arrows cut earned the prized AGS 0 Ideal grade. Your wedding day will sparkle with jewelry containing a Brian Gavin diamond.

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