I am interested in purchasing this diamond from you and would like to know if the picture shown is the exact diamond I would be purchasing? I am also interested in obtaining more pictures of the diamond or a video of the diamond. Do you supply these, and if so can I get them? I would also like to know how the Brian Gavin signature cushions have a cut rating of ideal, as all other cushions I have found are not rated on the cut of the diamond. – Brett

Does Brian Gavin provide actual diamond images?

These are excellent questions Brett, the high resolution video, and images of the 0.718 carat, F-color, VS-2 clarity, Brian Gavin Signature Cushion cut diamond, as seen through the various reflector scopes which are used to judge diamond cut quality and optical symmetry, are of the actual diamond. What would be the point of posting video and photographs of a different diamond on the diamond details page? I realize that a lot of vendors do post “file photographs” of diamonds, in place of actual images, but we just don’t see the point since it fails to provide legitimate insight into the diamond being referenced.

One thing to keep in mind is that it takes time to capture video and take all of the images which we provide of the actual diamond on our diamond details pages, thus our procedure for adding new diamonds to inventory is to list the basic details of the diamond, along with a copy of the diamond grading report, and then add photographs as they become available… thus you might not find the pictures and video that you are looking for on every diamond details page, but it will be added shortly.

Can Brian Gavin take additional photographs of my diamond?

Since we already provide a high resolution video which provides great insight into the level of contrast and sparkle exhibited by our diamonds, along with images of the diamonds as seen through a variety of reflectors scopes, such as an Ideal Scope, an ASET Scope, and a Hearts & Arrows scope, we generally don’t provide additional photographs of diamonds because not much else is needed to develop an accurate impression of how the diamond looks.

We will however provide an additional glamour photograph of the diamond set in a ring, if you order a setting from us as part of our normal order process. These glamour photographs of the engagement ring which you purchase from Brian Gavin are perfect for posting on Facebook, or in any material which you create to announce your engagement.

Why can’t I find cushion cut diamonds that are ideal cut?

The fact of the matter is that very few diamonds are actually cut to the proportions and level of precision that is required to obtain the overall cut rating of AGS Ideal-0 from the American Gem Society Laboratory, especially under the provisions of their Platinum Light Performance grading platform which uses Angular Spectrum Evaluation Technology. Even fewer diamonds are cut to the level of precision and optical symmetry that are required for them to exhibit a pattern of hearts and arrows.

I don’t know what the percentage is for cushion cut diamonds, but it has been estimated that fewer than 1% of round brilliant cut diamonds qualify for the zero ideal cut rating from the AGSL on their light performance based grading platform, and that fewer than 0.001% of round brilliant cut diamonds exhibit a crisp and complete pattern of hearts and arrows.

The vast majority of cushion modified brilliant cut diamonds are produced from diamond rough which varies dramatically in size and shape, and as a result there tends to be very little consistency in the shape of cushion cut diamonds, a lot of variations in facet structure and design, as well as a lot of variance in proportions… thus it is difficult for the diamond cutters producing them to turn out anything which is consistent in terms of production quality, and perhaps even more difficult for people to try and pick out a cushion cut diamond online, which is going to exhibit exceptional visual performance.

When Brian Gavin decided that he wanted to produce an exceptional cushion cut diamond, he started out from the perspective of knowing that he wanted to produce the best looking cushion cut diamond possible, and that he wanted the Brian Gavin Signature Cushion cut diamond to warrant an overall cut grade of AGS Ideal-0. In order to achieve this high level of production quality, Brian realized that he needed to start with diamond rough which is symmetrical in shape, and consistent in quality, thus he chose to start out with the same diamond rough that is used to produce the Brian Gavin Signature round ideal cut diamonds.

The fact of the matter is that this particular type of diamond rough costs more than the scrap pieces which are used to produce most cushion cut diamonds, but the end result is well worth the investment. There certainly is a distinct difference in the volume of light return and sparkle factor exhibited by the Brian Gavin Signature Cushion cut diamonds and other cushion cut diamonds that we’ve been able to compare it to. Suffice to say that Brian is quite pleased with his decision to build his cushion cut diamonds from the ground up, and feels that his production is definitely among the best of the best.


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