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Brian Gavin Cushion or Princess Cut Diamond?


May 6

Should I purchase a Cushion cut or Princess Cut Diamond?
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“I’m shopping for a diamond engagement ring, and am trying to decide between either a Brian Gavin Cushion or Princess cut diamond. Specifically I’m trying to decide between this 1.253 carat, G-color, VS-1 clarity, Brian Gavin Signature Cushion and this 1.206 carat, G-color, VS-1 clarity, Brian Gavin Signature Princess cut diamond. For the life of me, I can’t figure out why the BGD Signature Cushion is so much more expensive than the BGD Signature Princess cut diamond, when they are practically the same carat weight, color, clarity; especially since both diamonds have an overall cut grade of AGS Ideal-0 and are Brian Gavin Signature diamonds.”

Cushion Cut vs Princess cut diamonds:

brian-gavin-signature-cushion-104066027011-hearts-arrowsThe most obvious difference between the Brian Gavin Signature Cushion cut diamond and the Brian Gavin Signature Princess cut diamond is the shape, both diamond shapes are designed to deliver the highest volume of light return and sparkle factor.

The outline of this 1.253 carat, G-color, VS-1 clarity, Brian Gavin Signature Cushion cut diamond is pillow-like, whereas a princess cut diamond is square with flat edges. Only the Brian Gavin Signature Cushion cut diamond exhibits this pattern of eight hearts and eight arrows when viewed while unmounted through a hearts and arrows scope, this is created by a proprietary facet structure created by Brian Gavin, which is so unique that is has been patented. Production requires immense skill and a lot of time…

brian-gavin-signature-princess-cut-diamond-ags-104076314004-ASETBrian Gavin Signature Princess cut diamonds like this 1.206 carat, G-color, VS-1 clarity, Brian Gavin Signature Princess cut diamond, are more square in shape, with flat edges, and feature a facet design that is much easier to produce, thus production costs are slightly lower than they are for Brian Gavin Signature Cushion cut diamonds. But it still takes an incredible amount of time, effort, and skill to produce a princess cut diamond that exhibits the even distribution of light that is evident in the ASET Scope image provided to the left.

Producing diamonds of this cut quality is an incredible achievement, and whether you decide to purchase a Brian Gavin Cushion or Princess cut diamond, you should know that you are buying the very best diamond that money can buy…

Every Brian Gavin Signature diamond symbolizes five generations of diamond cutting excellence that continues to improve with every generation. We submit our diamonds to the American Gem Society Laboratory (AGSL) to be graded under the strict standards that define the Light Performance grading platform, and routinely receive overall cut grades of AGS Ideal-0, which is the highest cut grade available.

However this does not surprise us, because we know that each Brian Gavin Signature diamond is designed and carefully crafted to exceed the grading parameters, which don’t even take optical precision into account.

We design our Brian Gavin Signature Cushion cut diamonds to look like a cushion cut diamond, but rival the volume of light return and sparkle factor exhibited by our Brian Gavin Signature round diamonds; and the Brian Gavin Signature Princess cut diamonds are designed to deliver the highest volume of light return that a princess cut can offer, with flashes of light that are incredibly brilliant and vibrant.

Deciding whether to buy a Brian Gavin Signature Cushion or Princess cut diamond really has to do more with which diamond shape or outline you prefer, and of course the slight difference in cost, but when it comes to light performance and sparkle, we’ve done our best to ensure that every one of our diamonds is going to overwhelm and delight your senses!

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