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Hearts and Arrows Diamonds


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The Hearts and Arrows diamond is a "super-ideal" cut version of the traditional 57 faceted round brilliant cut. Cut to ideal proportions with perfect optical symmetry, polish and maximum light performance, these diamonds feature a visual pattern of eight “hearts” visible through the pavilion (the bottom, or pointed section of the diamond) and eight “arrows” when the stone is viewed in the table-up position. This visual phenomenon was nicknamed the “Cupid effect,” and these diamonds became known in the trade as “hearts and arrows.”

Brian Gavin's Signature Hearts and Arrows Diamonds

Almost every woman recognizes the statement of love made with a diamond. Where words end, the beauty and brilliance of a Brian Gavin Signature Hearts and Arrows Diamond will only have begun to express the depth of your feelings. It is a perfect symbol of your unfailing love and a tribute to the strength of your commitment, containing all the fire and passion your heart holds. Make a bold statement. Choose a Brian Gavin Signature cut diamond.

“Really, you don't even need to ask about quality or performance with Brian Gavin. All of his signature cut diamonds are stunning.” Marilyn H.

Optimum Performance

When selecting a diamond, you have many choices and options. Beyond the basic “4 Cs” (carat, color, clarity, cut/shape) used to measure a diamond’s quality, there is another level of excellence and perfection that involves the symmetry and reflective quality of a diamond’s cut - another “C” that affects and potentially enhances all the others.  The cut determines how well a diamond “performs,” how well it reflects light under a variety of lighting conditions and situations. Practically any stone will look impressive under the bright spotlights of a jewelry store, but a rare few have the unique combination of precise cut, shape, and angles to hold their brilliance in more natural lighting situations. 

This is what distinguishes Brian Gavin Signature Hearts and Arrows Diamonds – diamonds that embody the perfect marriage of brilliance, fire and dazzling scintillation, unrivaled by ordinary diamonds. Where words end, your Brian Gavin Signature Hearts and Arrows diamond will carry on, adding new, unending expressions of your love. 

World Renowned for Quality and Trust

Brian Gavin is a fifth generation diamond cutter and creator of his internationally renowned Signature Hearts and Arrows diamond. Being a recognized authority and consultant on diamond cutting and jewelry design, you are assured of both superior quality and service backed by the knowledge and expertise of five generations of expert diamond cutters. Heritage, history, trust, world-renowned expertise - and the most beautiful diamonds available in the world - that’s the mark of a Brian Gavin Signature diamond.

Enhancing the Ideal Cut – the Brian Gavin Signature Hearts and Arrows Diamond

The ideal cut diamond is cut to “ideal” mathematical proportions in which every facet is placed at exact angles to create an ideal balance between optimum brilliance (return of light to the eye) and the scattering of light, or "fire" (this is the prism effect that separates white light into its spectral colors).  To achieve this optimum reflection and refraction of light, the cutter must be willing to sacrifice valuable carat weight to yield a smaller diamond though with superior beauty.

The hearts and arrows cut was developed in the 1980s by Japanese cutters who produced diamonds cut so exactly that the facet reflections created overlapping, kaleidoscopic patterns when seen through reflecting viewers. These diamonds created a visual pattern of eight “hearts” visible through the pavilion (the bottom, or pointed section of the diamond) and eight “arrows” when the stone was viewed in the table-up position.  This visual phenomenon was nicknamed the “Cupid effect,” and these diamonds became known in the trade as “hearts and arrows.”

Beginning in 1997, Brian and his father, Benjamin Gavin, researched and refined the 90s version of the hearts and arrows design. Their combined knowledge in the fields of cut and light performance, based on five generations of experience, helped them achieve a noted improvement on the standard hearts and arrows design of the day, enhancing the “performance” quality of the diamond, and improving its light reflective performance under all lighting conditions.

These enhancements,   introduced in 1998, set a new quality benchmark and created a new   grading system for the worldwide standard hearts and arrows pattern cut   and earned Gavin the reputation worldwide as “The Cutter.” Gavin’s ideal  Signature cut is recognized today as the standard that other companies   emulate.

In March 2009, Gavin launched his new Brian Gavin Signature Hearts and Arrows diamonds. These stones are cut to even more exacting standards for quality and brilliance. Every Brian Gavin Signature Hearts and Arrows diamond has earned the coveted AGS 0 grade for Light Performance and was accompanied by the new AGS Platinum Diamond Quality Document introduced in January 2009, and then the Proprietary Light Performance Diamond Quality Document since November 2011.

Barend Deutz - Master Diamond Cutter

Cut Beyond Brilliant® - The Distinct Difference

These signature-cut diamonds are optically balanced for maximum visual performance. This signature quality reveals the beauty and personality of each individual diamond. It gives voice to the inner essence of the diamond through its contrast, brightness and scintillation.  This is the distinct difference you’ll appreciate in each Brian Gavin Signature Hearts and Arrows diamond. Cut Beyond Brilliant®.

“Each Signature Hearts and Arrows diamond communicates its own special   meaning and emotion.  No other stone can speak as clearly your heart’s   message of love.” Brian Gavin

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Buying Guide: What you need to know about Hearts and Arrows Diamonds


Consumers today have become more and more educated and demand perfection in diamond cutting as they do in any other high end consumer product today. They want to know that they have a finely manufactured stone. The advent of the Heart and Arrow effect in the market became a tool for consumers to see perfection in optical symmetry. Since optical symmetry is difficult to quantify because of the variations between each cutter and each stone, criteria need to be standardized for consumers to avoid discrepancies. Therefore just as the Labs grade Color, Clarity and Cut, they should grade the Hearts and Arrows too. Diamond Manufacturers should be rewarded for their excellence in producing an optical symmetrical stone and consumers need to be able to purchase  assuredly and with comfort. The perfectly shaped hearts are formed when the main pavilion facets are cut at the correct angles and polished with such perfection in symmetry that their reflection results in a perfect heart pattern. Once the perfect heart pattern has been attained, the perfect arrow pattern in the crown results.

1. Proper Proportions Deliver Maximum Light Return:

Cutting diamonds so that the crown and pavilion angle reflect just the right offset, ensures the highest volume of light return, and a virtual balance of brilliance (white sparkle) and dispersion (colored sparkle) and that the sparkle will be broad spectrum, which means that it is larger in size, bolder, brighter, and more vivid! As a fifth generation diamond cutter, Brian Gavin knows exactly how to cut diamonds to deliver maximum light performance, and optimize visual performance. While other diamond cutters seem focused on cutting diamonds to retain the maximum amount of carat weight, Brian Gavin is intent that every diamond be precisely cut to a degree of craftsmanship that is unattainable anywhere else.

2. Optical Precision Beyond Excellent or Ideal Symmetry:

Gemological laboratories like the AGS and the GIA grade diamonds for “meet point symmetry” which is based upon how closely the points of the facets align to each other, however even diamonds cut to excellent or ideal symmetry can leak substantial amounts of light, if the degree of optical symmetry is not optimized so that the facets of the diamond are precisely aligned, indexed, and shaped consistently, so that a crisp and complete pattern of hearts and arrows is evident. Every Brian Gavin Signature round hearts and arrows diamond exhibits a crisp and complete pattern of hearts and arrows, which is evidence of superior optical precision!
perfect hearts and arrows diamonds
Precise optical precision produces exceptionally formed hearts and arrows patterns

perfect hearts and arrows diamonds
Less desirable optical precision results in poorly formed hearts and arrows patterns

3. Superior Light Return & Incredible Sparkle in All Lighting Conditions:

Even the poorest cut diamonds seem to sparkle like crazy when viewed under the pinpoint type lighting conditions provided by jewelry store lighting, we refer to this visual fantasy as the Walt Disney Effect, because it is the direct result of pinpoint type lighting that is designed to make poorly cut diamonds perform well. However if you don’t live in a jewelry store, then you know that the real world lives in a world that is primarily illuminated by diffused light. Brian Gavin Signature diamonds are designed specifically to perform incredibly well under all lighting scenarios, from diffused light, to pinpoint light, and even under lighting conditions where diamonds normally appear not to sparkle!
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Common Questions and Related Articles to Further Your Education on Hearts and Arrows Diamonds:


General Hearts and Arrows Thoughts


Understanding the Imagery of Hearts and Arrows Diamonds


Hearts and Arrows vs. The Others


Hearts and Arrows: Beyond Round Shape Diamonds


Miscellaneous Topics

Super Ideal Cut Diamonds Buying Guide

The ring is so beautiful that I can't stop staring at it! I had to hold my breath because of how delicate and pretty it looked.

Brian Gavin Signature Hearts and Arrows Customer Reviews

Average Customer Ratings

4.97 188 Reviews

Latest Review
5 5
1.73400 D VS1 (BKAGS-104096208001) By on January 02, 2018 Very nice result, very pleased

188 Customer Reviews

5 5
0.30300 E VS2 (AGS-104094160064)
By on December 23, 2017 The diamond looks very good , very bright with lots of sparkle and fire
5 5
0.30200 E VS2 (AGS-104091555046)
By on December 23, 2017 The diamond looks very good , very bright with lots of sparkle and fire
5 5
1.01000 M VS2 (EAGS-104095918054)
By on December 09, 2017 This is a stunning diamond and the cut is beautiful. I am not a diamond expert, but I would never know that this was an M diamond. Sparkles
5 5
0.22500 F VS1 (BKAGS-104094160030)
By on December 05, 2017 A stunning diamond with a remarkable cut. The brilliance is simply breathtaking
5 5
0.50300 G VS1 (BKAGS-104090535048)
By on December 02, 2017 I am fortunate to have looked at hundreds of diamonds in every jewelry store from Ventura to San Luis Obispo. I was looking forward to my first online purchase and found it very difficult to judge the cut of the diamonds from all other online suppliers. I studied hundreds of online certificates and could not be sure of the diamonds cut. Then I found Brian Gavin and then suddenly all my problems vanished. The rest is easy. Size equals your budget. Pick your maximum size. I like 0.5 to 0.56 carat for an engagement ring. For small price differences, go for the best color and best clarity of diamonds available at the time of your purchase. You should find this within your budget. If not, wait and save more. I received several friendly emails until the purchase timing was right. The selection options were easily narrowed down to a couple of diamonds. I chose the best of the given size. The purchase experience was very smooth with fantastic communication. We had the diamond held for pickup at our local FedEx facility. Absolutely no problems. Most people will do this only once. Do it right the first time. You da man!
5 5
1.20700 M VVS2 (EAGS-104094643008)
By on November 28, 2017 Gorgeous stone. It's really quite addictive looking at it through the ASET scope.
5 5
0.73700 M VS1 (EAGS-104094526024)
By on November 22, 2017 Diamond is beautiful, cut very well. The fire and sparkle is amazing.
5 5
0.81600 F VS1 (BKAGS-104093583052)
By on November 22, 2017 Great! Well made. Can clearly see the arrows in the diamonds.
5 5
0.80600 F VS1 (BKAGS-104094817017)
By on November 22, 2017 Great! Well made. Can clearly see the arrows in the diamonds.

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