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Discover our February Offers

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  • What are the Standards for Ideal Cut Diamonds?
    December 6, 2018

    What are the Standards for Ideal Cut Diamonds?

    (Updated 12/6/18. Originally Published 5/21/14)Throughout time, diamond cutters have strived to perfect the balance between maximizing light return, visual performance, and the retention of carat weight. In 1919, Marcel Tolkowsky, a mathematician and member of a prominent diamond cutting family,...

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  • Internally Flawless vs VVS-1 clarity diamonds
    August 1, 2018

    Internally Flawless vs VVS-1 clarity diamonds

    “I’m searching for a diamond engagement ring, 1.10 – 1.20 carats, D or E color, VVS1 clarity. The only option that I see within your inventory right now, is a 1.02 carat, E-color, VVS1 clarity, Advance Ideal (and I’m not...

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  • Does $2000 - $2500 buy a good engagement ring?
    June 15, 2018

    Does $2000 - $2500 buy a good engagement ring?

    (Updated 6/15/18. Originally Published 11/2/16)Does $2000 buy a good engagement ring?Hi Danny, I’m a college student with a limited budget of about $2,000 to spend on an engagement ring… can I get a good engagement ring for that price? I...

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  • Can I afford a Hearts and Arrows diamond?
    May 7, 2018

    Can I afford a Hearts and Arrows diamond?

    “I'm sure it comes as no surprise that I'm shopping for a diamond engagement ring. My girlfriend saw this post on Instagram and fell head over heels at that moment. I hope that I'm able to create such an incredible...

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  • should i buy i1-i2 clarity diamonds?
    May 1, 2018

    Should I buy an I1 - I2 clarity diamond?

    (Updated on May 1, 2018. Originally Published March 29, 2017)“I’ve been researching buying a diamond online, and it seems that diamond cut quality should be my primary concern. My girlfriend really wants a one carat diamond, and I’d like the...

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