Brian Gavin's True Hearts and Arrows

These familiar purple-pink hearts and arrows (H&A) signature images date back to 1999, just after I introduced A CUT ABOVE hearts and arrows diamonds in my company, Alpha Creations. My father, Ben Gavin, cut this diamond, which was one of the first perfectly cut H&A diamonds, and these are its H&A images.

This set the standard for what true hearts and arrows should look like and several other companies followed. Over the years many companies around the world have used these images both with and without permission, and I have taken this as a great compliment.

  1. Author: Brian Gavin

    Title: Brian Gavin

    Short Bio:

    Brian Gavin, "Brian The Cutter", is an internationally recognized diamond expert and the designer/creator of A CUT ABOVE diamonds - the first branded hearts and arrows diamonds to be sold on the internet in 1999. He co-founded Whiteflash in 2000, and was employed as Executive Vice-President from June 2001 - December 2008. He is also well known for his creativity in jewelry design and photographic techniques, and is sought after for his deep knowledge of all aspects of e-commerce in the diamond and jewelry industry.


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