I have had many requests asking what one of my days was like at whiteflash. It's a fair question so let me try and fill you in.  A  little over a year ago, my eldest son got married to a wonderful young lady who knew exactly what she wanted for an engagement ring. Of course she got an A CUT ABOVE as her center stone. She wanted something with a half bezel but did not want the band to be too thick. The design  process started with making a few sketches and throwing out some ideas to her just as I had done with so many customers that I have worked with over the years on custom designed jewelry. I got together with my old friend Frieder who goes back with me more than 11 years of joint design and development. We have had some amazing moments of design co-operation but I will leave that for another post. We hashed out the design, went back and forth with a few renditions and started to cad it. Here are some of the images showing the design process which took a total of about 10 days. One of the major problems was to make the head strong enough on such a thin shank, as most half bezel rings have wider shanks. In the first rendition the head remained a little thick in order for there to be stability. She was not that excited about the heavy head so we went back to the drawing board and then came up with a lighter head, but we had to insert a thin seat to make sure that the head would not open if knocked during everyday wear. We also tried 2 different shanks as can be seen here  in the two cad drawings The additional images show the finished ring and the matching band

  1. Author: Brian Gavin

    Title: Brian Gavin

    Short Bio:

    Brian Gavin, "Brian The Cutter", is an internationally recognized diamond expert and the designer/creator of A CUT ABOVE diamonds - the first branded hearts and arrows diamonds to be sold on the internet in 1999. He co-founded Whiteflash in 2000, and was employed as Executive Vice-President from June 2001 - December 2008. He is also well known for his creativity in jewelry design and photographic techniques, and is sought after for his deep knowledge of all aspects of e-commerce in the diamond and jewelry industry.

3 Replies to “What one of my 'design days' was like at Whiteflash”

  1. What a stunning set of rings! And what a lucky young lady to marry into the family of a famous diamond cutter!!!!

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