The best way to determine how much is a diamond worth

“I’ve been shopping for diamonds online and am getting close to making a decision. I realize that Brian Gavin Signature round hearts and arrows diamonds offer a higher degree of diamond cut quality, what I believe you refer to as optical precision, but don’t know how to factor in to the equation how much diamond cut quality affects how much a diamond is worth. I’ve tried comparing the price of GIA Excellent and AGS Ideal cut diamonds, as well as comparing BGD Signature diamonds to other brands of hearts and arrows, such as Hearts on Fire, there doesn’t seem to be any rhyme or reason to it. Can you tell me the best way to determine how much a diamond is worth?”

How much is that doggie in the window?

Have you ever heard the song “How much is the doggie in the window?” by Patti Page? She wants to buy a dog to keep her sweetheart company while she is away on a trip… she doesn’t want just any dog, but rather a specific dog, which will provide her sweetheart with the type of company, and the feelings that she wants him to enjoy in her absence. Buying a diamond is a very similar type of thing.

You don’t want to buy just any diamond, you want to buy a Brian Gavin Signature round hearts and arrows diamond, because it is the very best, and nothing else will do for your bride-to-be.

You’ve shopped around and determined that the prices offered by Brian Gavin are quite reasonable, certainly less expensive than what diamonds of similar cut quality sell for in a traditional retail environment. However, they seem to be more expensive than some GIA Excellent cut diamonds, which do not offer the same degree of optical precision. But how much of a price difference should there be?

Is this a fair assessment of the situation? Because this is the type of thing that other clients of Brian Gavin Diamonds have tried to figure out in the past. Thankfully the answer is pretty clear from our perspective. There are the hearts and arrows diamonds produced by Brian Gavin, and then there is everything else which doesn’t seem to hold up to the scrutiny which we subject our diamonds to.

Factors that contribute to the price of a diamond:

Obviously the foundation of the 4C’s of Diamond Grading: Carat weight, Color, Clarity, and Cut, have a direct effect upon the price of a diamond. But there are other factors that contribute more subtly to diamond prices, such as the degree of fluorescence and the nature of the inclusions.

What you might not know is that the Diamond Cut Quality can affect the market price of a diamond by as much as sixty percent! And much of this influence can be pretty subtle if you don’t understand the intricacies of diamond cutting… seemingly very slight differences in crown and pavilion angle, total depth, table percentage, and even the lower girdle facet length can affect the price of a diamond significantly.

The best way to determine how much a diamond is to look beyond the basics such as the overall cut grade, or even claims that a diamond is hearts and arrows. You’ve got to consider the degree of precision that is visible in the patterns of hearts and arrows, how evenly the light is reflecting throughout the diamond in the ASET images, how little light is leaking out of the diamond as indicated by the Ideal Scope images…

And you have to consider the value of the brand, and the reality is that Brian Gavin sets the standards for hearts and arrows.