How can Brian Gavin sell diamonds for so much less than my local jewelry store?
“I found your site while searching for ‘best prices for hearts and arrows diamonds’ because I was hoping to find a hearts and arrows diamond that is comparable to the H&A diamonds sold by my local jewelry store, but for a better price… but I wasn’t expecting the difference in cost to be so much better between the prices offered by Brian Gavin and what my local jeweler is charging for hearts and arrows diamonds; which got me wondering how it is that Brian Gavin can sell diamonds so much cheaper than my local store… Is there a difference in quality, or are the diamonds truly comparable? How can I be assured that the diamond I purchase from Brian Gavin is as good as what I can buy locally? Please don’t be offended by this line of questioning, I’m truly hoping Brian Gavin is for real!”
Brian Gavin is a Fifth Generation Diamond Cutter:
One of the advantages that Brian Gavin has over your local jewelry store is that as a fifth generation diamond cutter, he is able to oversee the production of Brian Gavin Signature diamonds, thus he is not paying the middleman mark-ups that the average retail jewelry store has to pay for the diamonds that they purchase for inventory.
Another advantage is that Brian Gavin owns the diamonds that are featured in our exclusive inventory of Brian Gavin Signature diamonds, they are not being purchased “on memo” which is the industry term for short term consignment, which commands higher prices in exchange for credit terms.
And in terms of experience producing super ideal cut diamonds that exhibit crisp and complete pattern of hearts and arrows, diamond cutters from all over the world consult with Brian Gavin about how to improve their production…
The position which Brian Gavin has established for himself in the diamond market, gives him a clear advantage over the average jewelry store, because he is able to control the diamond cut quality of the diamonds being produced for the Brian Gavin Signature collections of diamonds, and the ability to buy and produce diamonds in larger quantities, without having to buy them one diamond at a time on credit terms, enables him to offer the best diamond prices to his clients.
How to judge diamond cut quality online:
The easiest way to determine whether the Brian Gavin Signature diamond that you are considering is comparable or better than the diamonds being offered to you by your local jeweler, is to obtain images of all the diamonds that you are considering, as seen through reflector scope images such as an ASET scope, Ideal scope, and a Hearts & Arrows scope, to judge the degree of optical symmetry.
Brian Gavin submits all of the Brian Gavin Signature diamonds to the American Gem Society Laboratory (AGSL) for grading because of the additional insight into diamond cut quality that is provided by their use of Angular Spectrum Evaluation Technology (ASET) so be sure that the “Hearts and Arrows diamonds” you are considering from your local jeweler have also been graded on that grading platform and that the diamond grading report provides an ASET image, or the diamonds are not truly comparable.
Also be sure to check that the proportions of the diamonds are in the center range of the scale allotted for the zero ideal cut rating, because a lot of “ideal cut diamonds” are cut to proportions that are located on the outer edge of the range, and those diamonds tend to exhibit a lower volume of light return and less intense sparkle than the Brian Gavin Signature diamonds that are cut to the center “sweet spot” of the proportions range, and which have been optimized for maximum light return and sparkle factor.
