6 Steps to Buying a Diamond Engagement Ring Online

As one of the early pioneers of the online diamond business, it is often easy to forget that the concept of buying something as substantial as a diamond engagement ring online is a new concept to many people. After all, Brian Gavin has been sharing his knowledge of the diamond industry and selling diamonds online for practically as long as there has been an internet.

The early days of selling diamonds online was a lot like the Wild West, and the funny thing is that most diamond dealers who started an online presence at that time did not actually set out to sell diamonds via the internet, we were merely freely exchanging concepts, ideas and information with other members of the diamond business, and answering questions which diamond buying consumers were posting to various online diamond forums.

It was an exciting time! There were a lot of fascinating and passionate discussions about the effect of ideal proportions upon the volume of light return exhibited by round brilliant cut diamonds; how a crisp and complete pattern of hearts and arrows was an indication of superior optical symmetry; and how diamonds which exhibited H&A patterns were more vibrant, full of life, and displayed a higher volume of brilliance, dispersion and scintillation than standard round brilliant ideal cut diamonds.

And somewhere along the journey, people reading those threads on the diamond forums began to express frustration that their local jeweler seemed to have no idea what the parameters of an ideal cut diamond were, what a hearts and arrows diamond was, and shortly thereafter we found ourselves selling diamonds online by popular demand.

The reality is that we never really intended to sell diamonds online, but once we decided to do so, we had to figure out the best way to ensure that our customers would experience an exceptional online diamond buying experience when they conducted business with Brian Gavin, et al.

Learn About Diamonds & Diamond Grading:

While it is entirely possible for you to pop onto the Brian Gavin Diamonds web site and purchase a diamond based solely on price and availability, we find that our most satisfied clients spent some time learning about diamonds by reading the tutorials provided in our Diamond Education Section, and looking through our inventory of Brian Gavin Signature and Brian Gavin Blue diamonds with blue fluorescence to get an idea of how the different factors of the 4C’s of Diamond Grading (Cut quality, Color, Clarity, Carat weight) effect the price of a diamond.

Set a Reasonable Time Period to Shop for a Ring:

I don’t recall where I read this statistic, probably in a trade journal or something similar, but the statistic indicated that the average person spent 3 months shopping for a diamond engagement ring. While I don’t think that it takes that long to learn the basics of diamond grading, it might take that long to figure out what you want, what she wants, what it’s going to cost, and find it, especially if the engagement ring requires custom jewelry design which takes some time to complete.

Conduct Your Due Diligence:

Regardless of whether you intend to purchase a diamond engagement ring online, or from a local jewelry store, take a moment to conduct a reasonable amount of due diligence before completing the transaction and handing over your money.

Embrace the Power of Google and other search engines, and search the internet for both raves and rants concerning the company you are considering buying a diamond ring from… Check out reviews posted by other customers on web sites such as iVouch, the Better Business Bureau and the Jewelers Vigilance Committee, and take into account not only the number of people who are completely satisfied with their experience, but also how the company approached resolving any customer service issues which arose during the normal course of business… sometimes you will find these stories featured on the vendors testimonial page, but other times you can just Google a phrase like “Brian Gavin Diamonds Reviews” to learn more about a vendor and their business practices.

The measure of a company is measured by its ability to successfully deliver upon the claims which they make, but also to resolve any issues which might arise… When I conduct business with a company, I want to know that they are willing and able to try and resolve any problems which I might experience during the course of doing business with them, I know that things might not always go smoothly, and want to know that they are prepared to try and make things right if things go awry.

Buy Diamonds from Vendors with Physical Inventory:

This might seem kind of obvious, but it is important to only purchase from online diamond dealers who actually possess the diamonds which they advertise, and who take the time to personally select the diamonds which they choose to represent.

The reality is that the vast majority of online diamond dealers, never actually see the diamonds which they advertise for sale… Most sites which advertise thousands of diamonds in inventory, don’t actually have any diamonds in inventory, but rather are merely republishing the diamonds listed for sale in the international database of diamonds being offered by various diamond cutting houses to the trade.

Every diamond listed within our inventory of Brian Gavin Signature and Brian Gavin Blue diamonds with blue fluorescence, was produced to exacting standards established by Brian Gavin, and has been personally inspected by Brian Gavin, or a member of the Gavin family, to ensure that it meets our expectations for diamond cut quality, optical symmetry, light performance and visual performance.

Likewise, every diamond engagement ring and piece of jewelry that we produce, is carefully inspected to ensure that it is worthy of Brian Gavin’s Signature… we realize that our reputation is on the line with every diamond and every piece of jewelry that we produce, and we take that responsibility seriously.

Ensure that Your Complete Satisfaction is Guaranteed:

Make sure that the vendor which you purchase a diamond engagement ring from provides a written guarantee that enables you to return the diamond if you are not completely satisfied with your purchase. Brian Gavin Diamonds stands behind every diamond that we sell with a generous inspection period and return policy.

Shop for an Engagement Ring Online:

Once you’ve taken the time to learn about diamonds and determined what your preferences are for Cut quality, Color, Clarity, Carat Weight, and have determined what your budget is for a ring, it’s time to go shopping!

It’s easy to search for a diamond on Brian Gavin, and to select an engagement ring once the diamond has been selected, or you can select the ring first if you prefer, and then select the diamond… or you can contact our customer service department and we’ll be happy to answer all your questions and help you select the perfect diamond and engagement ring to fit your personal preferences!